Classic Chevrolets

In 1971, the redesigned full-size B-body would be the largest full-size car ever offered by GM. However, the 1970s marked the impact of the 1973 energy crisis. Gasoline prices doubled between 1973 and 1979. Industry car sales plummeted 20 percent between 1973 and 1974, and for the first time in recent history, annual passenger car travel in the U.S. actually declined. The Impala's sales dropped to 176,376 units in 1975, the weakest since its introduction in 1958. In spite of the large size of these cars, an Econominder gauge package was offered on 1975 and 1976 models to keep track of gas mileage. Station wagons replaced the swinging tailgate with an unusual design where the back window retracted into the roof, which was abandoned on the subsequent redesign.

Starting in 1968, two coupe models were offered on Impalas, the "Sport Coupe" was the lower-priced hardtop coupe design, shared with other GM "B" body hardtop coupes, and the formal-roof "Custom Coupe" which was the Caprice Coupe body in Impala trim. Sport Coupe models were discontinued after 1975, leaving the Custom Coupe, with its wide "B" pillar and fixed rear window, the only 2-door Impala available in 1976. This body style was actually introduced for the 1974 model year, a precursor to Detroit's complete abandonment of pillarless body styles before the end of the Seventies.

The 1972 model introduced a "gaping" grille which extended below the bumper. The large size was partly because of federal bumper rules which required 5-mile-per-hour (8.0 km/h) impact protection beginning in 1973, and the rear in 1974. 1974 Chevrolet Impala 4-door Sedan with original factory paint

Powertrains consisted of V8 engines mostly (the 250 inline six was standard through 72, then the 2bbl 350 was standard from 73-76), offered with 350 cubic inches (5.7 L), 400 cubic inches (6.6 L), 402 cubic inches (6.6 L) (through 72) or 454 cubic inches (7.4 L); however, the long-familiar OHV six-cylinder Turbo Thrift engine continued to be standard on two-door hardtop coupe and four-door pillared sedan models through the end of the 1972 model year. Beginning in 1972, all engines were designed to run on unleaded gasoline. Catalytic converters were introduced in 1975. High Energy Ignition, or HEI, debuted on the 75 models as well, although it is said HEI was installed on some 1974 cars. The Impala convertible model was dropped after 1972, and continued as a Caprice until 1975.

Several new options were offered for the first time in 1975. In addition to the Econominder gauge package, new options included intermittent wipers and a divided 50-50 bench seat (with a choice of sport cloth or vinyl trim). Also in 1975, the dashboard, radio and climate control graphics were revised; the speedometer read up to 100 miles per hour (160 km/h), and had smaller numbers for kilometers per hour.

Although the "Super Sport" model was long since discontinued, two special models were offered:

• A "Spirit of America" package. Offered in 1974 on Sport Coupe models, this was primarily a trim package featuring special white body paint, a white vinyl top, sports-styled dual remote outside rearview mirrors, special wheel covers, optional rally rims (sourced from the Chevrolet C10 truck, painted white), a vinyl bodyside molding insert, and pinstriping and interior trim in either red or blue. The interior trim also included color-keyed seat belts and floormats. Special fender badges (along with one on the dashboard) announced the package to passengers or passers-by.
• A "Landau" model, for 1975-1976 models (and carried over into the late 1970s and 1980s). Like the "Spirit of America" package, this was primarily an appearance package. The model featured a choice of special paint colors, sports-styled dual remote outside rearview mirrors, color-keyed wheel covers, a landau vinyl roof (with chrome band across the roof), a vinyl bodyside molding insert, and pinstriping. Inside there were color-keyed seat belts and floormats. Fender and dashboard emblems rounded out the package.

In 1961, the Impala SS (Super Sport) was introduced to the market. The SS badge was to become Chevrolet's signature of performance on many models, though it has often been an appearance package only. The Impala's SS package in 1961 was truly a performance package, beginning with the high-performance 348-cubic-inch (5.7 L) V8 engines available with 305 brake horsepower (227 kW), 340 brake horsepower (250 kW), and 350 brake horsepower (260 kW) or the new 409-cubic-inch (6.7 L) V8, which was available with up to 425 brake horsepower (317 kW). The package also included upgraded tires on station wagon wheels, springs, shocks and special sintered metallic brake linings. Starting in 1962, the Impala SS could be had with any engine available in the Impala, down to the 235-cubic-inch (3.9 L), 135 brake horsepower (101 kW) inline-6. With one exception, from this point until 1969, the SS was an appearance package only, though the heavy-duty parts and big engines could still be ordered. From 1962-on, Super Sports were limited to the hardtop coupe and convertible coupe exclusively. The Super Sport package was known by Regular Production Option (RPO) Z03, from 1962-63, and again in 1968. As mentioned above, '62-64 Super Sports got engine-turned aluminum trim, which was replaced by a "blackout" trim strip in '65 which ran under the taillights. "Super Sport" script replaced the "Impala SS" badges in 1965 and 1966.

The exception was the Z24 option package available in combination with the standard Z03 Super Sport package. Starting in 1967 through 1969, buyers of Impala Z24s got cars badged as "SS427" models. The SS427 included a heavy-duty suspension and other performance goodies, as well as a Turbo-Jet 427-cubic-inch (7.0 L) V8 in either L36 (385 brake horsepower (287 kW) in 1967-1968, 390 brake horsepower (290 kW) in 1969) or L72 (425 brake horsepower (317 kW)) in 1968-1969. Special SS427 badging, inside and out, was the rule, but few were sold since muscle car enthusiasts were looking toward big-block intermediates such as the Chevelle SS396 and Plymouth Road Runner, which were lighter and faster off the line. From 1968 to 1969, Z24s could be ordered without the Z03 SS package, which meant SS427 equipment but no bucket seats or center console.

The Impala SS could be identified by "SS" emblems on the rear fenders and trunk lid. The Impala SS became its own series (separate model rather than an option package) for 1964. In 1968, the Impala SS once again became an option package. 1967 and 1968 SS427s got a special domed hood and body emblems, and the 1968 model featured "gills" on the front fenders in front of the wheel opening, possibly to remind people of its Corvette cousin. In 1969, the Impala SS was available only as the Z24 (SS427), coming exclusively with a 427-cubic-inch (7.0 L) V8 of 335 brake horsepower (250 kW), 390 brake horsepower (290 kW), or 425 brake horsepower (317 kW). This was the final year for the Impala SS until 1994. Those 1969 Impala SS cars were often considered "sleepers" in that there was no distinctive SS badging inside the car (again there was no Z03 offered that year), and a true 1969 Z24-optioned car is the rarest and most collectible of the SS427 years.

1969 was the last year that the Impala SS was offered with the Z24 package, but the only year in which front disc brakes and 15-inch (380 mm) wheels were standard; that made the 1969 SS427 better than the previous version. Although the 427 was replaced by the 454-cubic-inch (7.4 L) Turbo-Jet V8 in 1970, the SS option was gone. Thus, the 1969 Impala SS427 got the best of both worlds, which is why it is so valuable and is often cloned today.

The Impala was restyled on the existing GM B platform for 1961. The new body styling was more trim and boxy than the 1958-60 models. Sport Coupe models featured a "bubbleback" roofline style for '61, and a unique model, the 2-door pillared sedan, was available for 1961 only. It was rarely ordered and a scarce collectible today. The rare Super Sport (SS) option debuted for 1961.

The 1962 model featured new "C" pillar styling for all models except the 4-door hardtop "Sport Sedan." Sport Coupe models now featured the "convertible roof" styling, shared with other GM "B" full-size hardtop coupes. This style proved extremely popular, and contributed to the desirability of the '62-'64 Impalas as collectibles. The "overhang" roof style of the sedans was replaced with a more attractive, wider "C" pillar with wraparound rear window. Engine choices for '62 settled down, the 348-cubic-inch (5.7 L) V8 discontinued and replaced by the 340 brake horsepower (250 kW) 409-cubic-inch (6.7 L), which could be ordered with any transmission. The small-block 283 was enlarged to 327 cubic inches (5.4 L), which added more engine choices for small-block fans. The Beach Boys produced a hit single, "409," referring to the Chevy, which became an iconic song for these cars. Impalas again featured premium interior appointments, plusher seats, and more chrome trim outside, including a full-width aluminum-and-chrome panel to house the triple-unit taillight assembly. Super Sport (SS) models featured that panel in a special engine-turned aluminum, which was also used to fill the side moldings, making the SS more distinctive in appearance. Due to reliability problems, the optional Turboglide automatic transmission was discontinued, leaving Powerglide the only autobox available until 1965.

mong collectors, the 1963 Impala is the most popular for its body style, even though it was almost mechanically identical to the 1962 Impala. The 1963 Impala's distinctive body style has crisp lines with pointed front and rear fenders which emphasize the long, low style of car design popular in the early 1960s. The rear taillight panel was aluminum, and was surrounded by a chrome border with the engine-turned surface on SS models. Engine choice was similar to '62, with the small-block 283-cubic-inch (4.6 L) and 327-cubic-inch (5.4 L) V8s the most popular choices. The Sport Sedan featured a new, creased roofline that proved popular. A new "coved" instrument panel was good-looking, but replaced the temperature gauge with "idiot lights" for hot and cold engine conditions. An optional factory tachometer was built into the dash, just above the steering wheel. It was rarely ordered, but gave the Super Sport models an extra feel of sportiness.

For 1964, the Impala was slightly restyled, reverting to a more rounded, softer look. Out back, the signature taillight assembly had an "upside-down U" shaped aluminum trim strip above the taillights, but the lights themselves were surrounded by a body-colored panel. The 409-cubic-inch (6.7 L) returned as the big-block option, but the 4X2 carburetor setup was no longer on the option list. SS models continued to feature the engine-turned aluminum trim. Rooflines were carried over from '63 unchanged. The 1964 model has been praised by Westcoast rap groups since in the 1990s, with endorsers such as Eazy-E, Dr. Dre, Skee-Lo and The Game among many others.